Visa Rio Olympics
The agency was briefed to create a graphic solution around the strapline “the heart of the Olympics is always on,” chiming with Visa’s “always on” brand message. We based the campaign around an image of a human heart, going through numerous iterations to create an image alongside 3D artworks that remained true to the Visa
The initial approach was to create a single illustration for Capp, a recruitment and development specialist that prides itself on a “strengths” based approach to job hunting. What started out as a simple commission then snowballed into a full-scale rebrand project, indulging new designs for the website and all marketing collateral. The brand needed direction and full
Who Is Middle Boop?
The London-based, confusingly named, award-winning creative agency Middle Boop (set up by me, Gordon Reid) works across art direction, branding, graphic design and illustration. With a portfolio of work for a wide range of big-name clients, well known advertising agencies, smaller businesses, startup businesses and all things in between, Middle Boop helps to grow and build brands through creative ideas, strong art direction and superb design.
Whatever the brief, by being involved in every stage of the process from the initial spark of an idea to a projects’ final delivery, Middle Boop ensures we always create something that exceeds expectations and aids strong growth and brand awareness that works across all categories, markets and territories. Previous projects have ranged from art direction for Visa’s 2016 Rio Olympic Games campaign, to record sleeve designs for Mogwai to cover illustrations for Computer Arts magazine.
Distinct and memorable visual solutions across ad campaigns, album artwork, websites and more. Whether working with a family run business or a global corporation, visual solutions come from a place of idea-driven, creative, critical thinking and close client collaboration from the very beginning of the process through to the final delivery. Through research and the unique eye for detail and approach, Middle Boop always provides work that exceeds expectations.
Graphic Design & Illustration
Striking and bold graphics, illustration and bespoke typographic treatments for packaging, album artwork, advertising, branding, print designs, editorial and product. Middle Boop design solutions are always idea-based, and created from a thorough exploration and understanding of the client’s needs. Over the years we’ve worked with forward-thinking brands, agencies and musicians that recognise the power of intelligent design to engage with their audience and stand out from the competition.
Great strategy comes from finding what makes a brand unique, and how it can engage with its audience in exciting, innovative ways that look to the future. Bold design thinking and close client collaboration fosters great creative partnerships and solutions. The result is powerful technically outstanding visual solutions that lead to strong business growth or brand awareness.
Middle Boop’s wider strategic understanding and creative direction means delivery of web design and development projects that are both explorative and beautifully crafted. Each site is designed with user-centricity and functionality at the core, married with bespoke, responsive, contemporary ideas to create engaging digital journeys for users.
Process Strategy & Narrative
Middle Boop helps each client find their distinct verbal and strategic approach. Every project, whether large or small is designed with every aspect carefully considered and by harnessing original thinking whilst working closely with each client, it ensures each new project creates distinct and engaging visual solutions.
As a boutique agency, Middle Boop puts our heart and soul into embedding the agency within each brand. Middle Boop is available for commissions and always want to hear from any potential new projects. So if there’s something you think I can help with, big or small, give us a shout firstname.lastname@example.org