Proversity is a full service digital learning service that delivers cutting-edge digital learning experiences. Their unique ‘learning first’ online program management solutions support Higher Education, Government and Enterprise to monetise both existing and new short and full programs.
The brand identity and brand narrative were created from scratch. The initial stage involved a number of workshops and questionnaires to decipher their core brand values and together with the CEO and creative team we developed a strategy to take the business from startup to established mid-level business and by the time we had launched, with the new brand strategy, narrative and infrastructure, they were able to achieve this.
The logo itself is made up of five pieces and each piece represents one of their core values. The idea behind it was that the logo could be taken apart and the pieces could be used as graphic devices to house copy and logos throughout the brand.
Since our work, they have now relocated to a larger office in London, Cape Town and have a hub in Boston.
Following the successful roll out of the new design approach, we’re delighted to be continuing our work with the charity on a number of creative projects that will be launching later this year.