branding ideas – Restaurant Branding

Middle Boop studios were recently commissioned to create the entire look and feel for a fun and wacky restaurant and bakery called Rebel Cookie.

We loved working with the clients on this one. They had great ideas, really wanted to push the branding as much as possible to really reflect the brand pillars of being rebellious. We feel that the work created really reflects that rebellious, cheeky and playful nature of the owners and that culture that they want to get across.

The brand was build around the strong wordmark and striking colours. From there we created a large brand illustration with core elements that can be pulled out and used across multiple touchpoints for print and digital. Once the brand and core illustration was created, we got down to the website, social, packaging, stand design, outdoor advertising and loads of merch. We’d love to know what you think!