About & Contact

Middle Boop started life straight out of university for Gordon Reid in 2008 when he began creating artwork for bands he was touring with. Since then, he has moved the studio to North London and has worked for agencies including Saatchi & Saatchi, McCann, Publicis and Grey London and built up a client list including the BBC, Toyota, HSBC, Visa, Computer Arts, Red Bull, 4AD and Warp Records.


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His work has been shown worldwide at galleries in Los Angeles, New York, London and Berlin and he has spoken at conferences all over the world including OFFF Barcelona, FITC Amsterdam, Grafik’s Letterform Live series, D&AD, London Illustration Fair and The London Design Festival at the V&A. he also lectures at universities across the UK, occasionally writes for the likes of Computer Arts and Design Week, and has sat on judging panels for D&AD, Cannes Young Lions and Creative Circle.

Selected Clients

The BBC, Rio Olympics, HSBC, Nike, Coca Cola, Visa, GSK, Toyota, Freedom From Torture, Head & Shoulders, Asda, Red Bull, Warp Records, 4AD, Sony Entertainment, Mogwai, Bombay Bicycle Club, Newton Faulkner, Fuck Buttons, Blanck Mass, Andrew Hung, All Tomorrows Parties festival.

Selected Press & Podcasts

Digital Arts > Article

Design Week > Voxpop

Design Week > Voxpop

Computer Arts > Interview Issue 259

Computer Arts > Interview Issue 258

Arrest All Mimics > Podcast 

It’s Nice That > Interview

The Design Jones > Podcast 


OFFF 2017 

Ravensbourne University

FITC Amsterdam x

Solent University

Blackpool University

Gab Glasgow 

London Illustration Fair 2016

Grafik Letterform Live @ Protein

London Design Festival @ V&A

University of West London