Event Branding – Hijacked Festival

Middle Boop Studios had the pleasure of working with Hijacked Festival a little while back in developing the event branding for their festival Hijacked. Hijacked Festival is a music event that happens in Devon every year featuring a lineup of the top electronic musicians about to drop.

Our team worked closely with the Creative Director in fleshing out a number of executions to symbolise the next phase in Hijacked Festivals history. The idea was to essentially break apart their star logo and create an explosion affect so that it would look as if the logo had exploded revealing all of the crazy illustrations and mad festival lineup. We experimented a lot with multiple colour executions, deciding on one that captured the essence of their brand with a few new and brighter options to add to the palette. The illustrations were all created around containing the text and to show energy and excitement.
This was a really special piece of event branding that we were proud to be a part of. We created everything from logo design, poster design, merchandise design, social media and even did a load of 3d work which ended up on stage.