Food and Beverage Packaging Design Trends

Middle Boop Studios are passionate about well considered packaging design and are very excited to share with you our recent list of trends in the brand packaging world, ranging from beer bottle labels to cartons of water and everything in between. Enjoy. Stylized Illustration Colourful flat illustrations adorn many of the most eye-catching food and

Design Week Awards 2019

Middle Boop studios are very proud to have had our creative director Gordon Reid judge this years Design Week awards for the branding strategy and illustration for branding categories (as well as chipping in for a few others including packaging design.) Last night the winners were announced at the Science museum. Feel free to head

Middle Boop Studio’s Top 3 Sustainable Packaging Designs

Whether it be because of pressure from consumers, or the weight of capitalist guilt, more and more brands seem to be moving towards sustainable packaging alternatives. In the past few years we’ve seen plenty of new sustainable brands and environmentally friendly packaging emerging, which has forced the more established brands at the top to follow suit.

New Client – Adidas – Graphic Design, Fashion Branding, Event Branding

Middle Boop Studios are extremely proud to be continuing our work with Adidas. We initially started working with them on the visual identity and event branding work for the Adidas Creators Base last football season and after the success of that project we were contacted again to help create some visual identity work for the

Cult Cosmetics & Minimal Creative Packaging Design

Skincare aficionados will already know of these cult cosmetic brands, and may have even noticed a common thread between their brand packaging design. There has been a recent trend in minimal creative packaging designs from cosmetic companies as it seems brands are starting to let the products speak for themselves. Here are three cosmetic brands

Branding Ideas – Event Branding – Slims

Middle Boop Studios have worked with many event promoters, record labels, bands and venues over the years so when talking branding ideas for events, we certainly have a few. Above is a classic example of a solid branding idea for one of our new clients, Slim’s, a music venue in San Francisco. Opened in 1988

D&AD Festival Middle Boop Talk

Next week we welcome the D&AD festival back to the Truman Brewery and with it, our Creative Director Gordon Reid will be taking the stage on Tuesday to talk all things about the formation of Middle Boop and of course, the Weird World Cup project he co created with regular Middle Boop studios designer Callum

New Client – Magellan – Brand Identity, Strategy and Full Design

We’re very excited to announce a new client of ours, Magellan who we’ve been working with to create a fluid branding system from initial strategy workshops and creating brand pillars and mission statement which then informed their look and feel. We were able to show the benefits of branding to the guys at Magellan and

branding ideas – Restaurant Branding

Middle Boop studios were recently commissioned to create the entire look and feel for a fun and wacky restaurant and bakery called Rebel Cookie. We loved working with the clients on this one. They had great ideas, really wanted to push the branding as much as possible to really reflect the brand pillars of being

Restaurant Branding – Top Five Designed restaurant Brands for 2019

At Middle Boop Design Studios love food and we love a brilliantly considered and branded restaurant. You can tell when a restaurant has given the right time to work with a good design studio to really bring their vision to life. Here are five of our favourite restaurant branding jobs. 1. Sardine (top image) –

Event Branding – Hijacked Festival

Middle Boop Studios had the pleasure of working with Hijacked Festival a little while back in developing the event branding for their festival Hijacked. Hijacked Festival is a music event that happens in Devon every year featuring a lineup of the top electronic musicians about to drop. Our team worked closely with the Creative Director

Luxury Branding – Five of the best Luxury branding design jobs

At Middle Boop Design Studios there’s nothing we like more than a brilliantly executed full branding job and a great niche in that market is Luxury Branding. There are some amazing luxury branding jobs and luxury graphic design jobs out there and we wanted to highlight five modern luxury branding jobs for 2019. 1. Hasmats

Design for Elon Musk’s Book Cover for Faber & Faber – New Design Work

Insane Mode is a book written by Hamish Mckenzie, a former insider at Tesla who tells the astounding story of the most revolutionary car company since Ford and shows how, under Elon Musk’s “insane mode” leadership, the company is bringing an end to the era of gasoline-powered transportation. Working with some fantastic art direction, Faber &

Adidas Creators Base – New Graphic Design Work

Adidas London got in contact about creating a number of illustrations and designs to celebrate the opening of their Adidas Football Creator Base, a pop-up event space in Shoreditch which was opened in line with the World Cup 2018. The hub aimed to engage with all sorts of different people interested in art, music or football

Branding Design and strategy for Digital Learning Platform Proversity

Proversity is a full service digital learning service that delivers cutting-edge digital learning experiences. Their unique ‘learning first’ online program management solutions support Higher Education, Government and Enterprise to monetise both existing and new short and full programs. The brand identity and brand narrative were created from scratch. The initial stage involved a number of workshops

Talking at OFFF London

We are very excited and happy to announce that our creative director Gordon Reid will be speaking at the first OFFF London in September. This is the second OFFF festival we have spoken at this year and they’re always good fun, so can’t wait to speak at this one in our home city.

Adobe Stock New York Launch

In a couple of days I’ll be jetting off to New York as one of Adobes influencers to meet the people behind Adobe Stock and to work with them on the launch of their event which will include panel discussions and all of that stuff. This will be good.

It’s Nice That – Here Symposium Interview

Today I’ll be at It’s Nice That’s ‘Here Symposium‘ with the Adobe team where I’ll be filmed for an interview talking through my work and use of Adobe Stock. This should be great.

Adobe Live Paris

Following on from the great fun I had at Adobe Live in Barcelona, Adobe invited me back to do one of their three day live sessions where I created a new piece of work live. For this piece I worked with Adobe presenter Michael Chaise to create a new illustration of a book cover for James Ellroy’s

Adobe Live at OFFF

Whist speaking at OFFF I was invited by the good people at Adobe to do a live two hour broadcast speaking through my work, my process and giving two portfolio crits. You can watch the video here. https://www.youtube.com/watch?v=RZt2xQwE5Ao

Middle Boop talks at OFFF Barcelona

OFFF Barcelona is the top design conference on the map every year. It’s been going 17 years now and has grown in size each year. This year I was invited to headline the second stage, clashing with Vaughn Oliver on the main stage and speaking to over 500 people. This was a fantastic event and the

Lecturing at Ravensbourne Uni

I have been working with the third year students at Ravensbourne University for the last month or so to help them prepare for their final year D&AD projects. Having worked with D&AD before, Ravensbourne felt I would be a good help with the students. It was really awesome to work with those guys and help

Middle Boop talks at FITC Amsterdam

I was very honoured to be asked to speak at FITC in Amsterdam a few weeks ago, this is always a fantastic conference and I a really receptive crowd who were totally up for my ramblings and odd jokes to open the conference.