YouTube channel Bitch Please!!! is the brainchild of the founding Prince and Princess of Singapore’s YouTube scene Munah Hirzi. One of Middle Boop’s long-term clients Maker Studios approached us to create its logo and branding, with just one weekend to do so. The project demanded a hugely camp, brash and fun design approach, so we went for impactful, comic style typography that delivers a big burst of colour and dynamism. It’s trashy and perfectly on brand.
Branding and art direction
Gordon Reid and Hazel McCoubrey