Dynamix – Branding

I worked with Havas Healthcare to create the logo and branding structure for the new professional education programme in Diabetes called Dynamix. The vision behind this was to create enhanced diabetes patient care through improved diabetes education. By focusing on the complete professional needs of diabetes health professionals, and not their prescribing habits, the aim for Dynamix is to give its members access to the training, networking and knowledge that meet their individual needs.

The branding played a pivotal role in the development and promotion of Dynamix and with such a tough subject, the tone of voice needed to be just right.

Design

Gordon Reid

Direction

Jon Crossley