Helix: logo design, branding and strategy for startup brand

Helix: logo design, branding and strategy for startup brand

Startup music production and tours brand Helix needed a strong brand mark to ensure a recognisable and powerful look for its launch. The company is entered around connecting people; its name references the biochemical meaning of Helix as a chain of atoms in a molecule.

 

Helix: logo design, business card design
Helix: website design

Taking these ideas as a starting point, I looked to create a bold, forceful brand mark that subtly invokes notions of connectivity and science. From here I applied this new look and feel over everything from the website to all marketing collateral.

Art direction and design
Gordon Reid and Tom Nicol