HSBC: Rugby 7's logo and typography

HSBC: Rugby 7’s Hong Kong Is On Graphic Design & Branding

Whilst working with long term client Saatchi & Saatchi, we were tasked with creating the branding and advertising for the Rugby 7’s event in Hong Kong. The work was rolled out across print and digital formats including social media skins, large format print ads, animations for tv and online and even prints all over the HSBC building in Hong Kong.

The whole campaign was focused around the logo/lockup #BringYourGame to which our type treatment was created and became the focal point of all of the artwork.

HSBC: Rugby 7's logo and typography
HSBC: Rugby 7's graphic design and advertising
HSBC: Rugby 7's logo and typography
HSBC: Rugby 7's graphic design and advertising

Design

Simon Hutchinson, Simon Dilks & Gordon Reid

Production

Denise Bayse

Artworking

Ben Hung