I worked with smoking cessation brand Nicotinell to create two new conceptual routes and develop the brand language and guidelines. The idea was to depict ideas of freshness and to move away from their previous more medicinal look, making the brand look more visually exciting. I used vibrant colours and showed rainbow like imagery or bright, glistening fruit exploding from the packs. Using a mixture of photography and 3D renders helped communicate ideas around crispness, modernity and vibrancy.
The project spanned design, art direction and brand guardianship, from pitch stage to the final application of everything from digital banners to 96 sheet print ads and press ads.
Art direction and design
Gordon Reid and Simon Dilks
Retouching and artworking