Rebel Cookie is a reactive bakery built for the Gen Z audience.
With ambitious plans to grow the business the needed a strong name and brand experience to illustrate their values. Through early discovery sessions and ideation workshops we collaborated with the client in creating a full launch strategy, building up Rebel Cookies core values and entire brand arcitechture. Rebel Cookie are innovative and disruptive at their core, we worked across every consumer touchpoint from packaging to digital to bring a disruptive, pioneering spirit and lighthearted confidence to the Rebel Cookie brand.
Strategy | Branding | Product Design | Packaging | Interiors | Digital Development | Social | Photography | Content