Sequel album artwork

Sequel album artwork

The designs for electronic artist Sequel’s summer 2016 EP created a new dynamic for the dj’s visual aesthetic, and so that meant working through numerous iterations and ideas to arrive at a new look that made sense for him and the heavy electronica/techno music he makes. The final design uses a strict pattern and was influenced by some of the early Pet Shop Boys sleeve designs.

Sequel album artwork

 

The PSB’s strong visual language – a result of their use of colour and simple graphic devices – worked really well as a starting point for Sequel’s graphics, as they needed to be instantly recognisable and work in a way that could continue to work for subsequent album releases.

Art direction and design
Gordon Reid