about US

A branding & growth studio that helps businesses do things truly differently.

We’re an agile team that prides itself in collaborating
with entrepreneurs, accelerators, larger corporates and
disruptors to launch and grow exciting new businesses and
excel established brands. Whether you’re after something new or a little brush-up.

Our approach

Our work blurs the line between branding, digital, design and growth

We are a results-driven team of dedicated brand, creative, digital, strategy and growth experts who help businesses unlock their potential and achieve long term sustainable growth, fast. By blending data, tech, creativity, and performance, we help brands:

1

Create

We create new brands with entrepreneurs and investment companies.

2

Transform

We transform established brands to connect with new Audiences.

3

Grow

We innovate ambitious new ideas that unlock business growth.

How we work

What You Get From Us

THE TEAM

Our Founders

Middle Boop was set up in 2010 when founders, Gordon Reid and
James Treacher found a gap between brand and growth we knew we could fill. Since then our 15 years of experience have taken us across the globe, building exciting new businesses and working directly with some of your best loved brands.

Gordon Reid Design leader trusted by top global companies | Building high-performing brands | Merging brand, product and growth
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Our impact

We’ve empowered ambitious brands big 
and small  to achieve
incredible growth

We craft brand, digital and growth solutions tailored to your unique challenges, empowering your business to grow faster.

2x

2x

Revenue growth doubled in one year following our rebrand

85%

85%

We transform established brands to connect with new Audiences.

3

Grow

We innovate ambitious new ideas that unlock business growth.

who we’ve worked with

Toyota
Red Bull
Google
Coca Cola
BBC
Adidas
Toyota
Red Bull
Google
Coca Cola
BBC
Adidas
OUR CORE SERVICES

Growth By Design

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Branding

Working with start-ups and household names across all sectors we help establish and build resonant brands that connect with audiences.

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Growth

Every interaction with your brand matters. That’s why with a sustainable, digital-first strategy we build small and test, before fully scaling up what works best. Brand experience is considered within every touchpoint.

Testimonial

Don’t just take our word for it

Blog

What we’re up to

  • Illustration of a minimalist desk setup with a computer monitor, lamp, small potted cactus symbolising Growth by Design, and chair, set against a coral-coloured background.

    Finding Work: Lessons from the 2008 financial crash

    Middle Boop founder and creative director Gordon Reid shares tips on how to find work and get yourself noticed by taking your own…
    Learn More
  • A hand pours clear El Rayo tequila into a glass with ice and a grapefruit wedge. Grapefruit halves, a bottle top, and modern blue-grey props are arranged on a white surface—styled by a strategically‑led branding studio—against a green background.

    El Rayo Tequila and Solo Cold Brew: DTC Brands who are thriving during lockdown

    Many DTC brands who have been clever about their marketing are thriving during lockdown. Why? To put it simply, they’ve got their brand…
    Learn More
  • Proper Corn Blog

    The importance of branding and brand strategy for food and beverage startups

    Food and Beverage Packaging Design Trends 2019
    Learn More
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Hatching plans?
Get in touch.