Mobile childcare services for weddings

The founders of Creche The Wedding found a real gap in the market. Trustworthy and fun childcare for your wedding where an engaging environment is created for the children. They work closely with the bride and groom to create the perfect, most welcoming, immersive and safe environment for each individual child.
Middle Boop Studios came in at the beginning and worked with the founders to create a full strategy and brand from end to end. The design concept needed to appeal to adults and children alike. We created bespoke illustrated patterns inspired by the sort of artwork a child might make which, along with the wordmark and bespoke typeface formed the core of the brand. We created a full suite of touch points from packaging design, artwork for the vans, out of home advertising, website and social content. The nature of design – functional, informative, structured and trustworthy. The brand is on a mission to make a change.
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