Speed, simplicity and focus in an otherwise chaotic world
We created Magellan from scratch, in partnership with P&G. Covering everything from strategy and naming to packaging, web development and social strategy. Taking the best of P&G and creating a new internal model, Magellan. Created by the innovation team, Magellan is the first product to map the zero moment of truth, this is a massive breakthrough and a model and infrastructure that can be sold and applied to any brand the world over. It provides a lens (spyglass) through which to view what matters most in a simple and easy to understand way.