Scent or perfume branding is more than just the smell.
The look and feel and tone of voice needs to completely reflect the strategy and demographic the brand is targeting.
More than a lot of markets, consumers really need to live and breathe the brand - and they need a reason to believe in it.
For consumers, their motivation can be described in four of the following categories as defined by Gerard Mazzalovo and Michel Chevalier:
Desire: Something you want
Need: Something you miss
Pleasure: Something that’s good for you
Interest: Something you find profitable
If we haven’t intrigued your audience long before they smell your product, we haven’t been doing our job.
Together we will create the extraordinary. Always.