FMCG Design Agency

We Design FMCG Brands That Sell

From supermarket aisles to social media feeds, we create designs that transform your products from overlooked to unavoidable. Work with us in your space or ours. However you need us, we deliver design that drives commercial results.

The Stakes

In the three-second battle for consumer attention, good isn’t enough. You need to stand out.

When shoppers make decisions in moments, forgettable design is a financial liability.

The difference between a product picked up and one passed over isn’t chance—it’s design with purpose.

  • Shelf invisibility: Products that blend into the background of crowded categories.

  • Digital disconnection: Packaging that fails to translate from physical to pixel.

  • Brand dilution: Inconsistent expression across expanding touchpoints.

Work

Our recent highlights

Magellan
Magellan
Magellan
Connected
Connected
Connected
Pure Couture
Pure Couture
Pure Couture
Kingsland University
Kingsland University
Kingsland University
Creche the Wedding
Creche the Wedding
Creche the Wedding
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FMCG Design Agency

We design FMCG brands that outperform expectations

Your products deserve design that works as hard as you do. Here’s how Middle Boop delivers:

A clear incandescent light bulb with a visible filament floats against a solid bright red background, symbolising the spark of scalable growth strategies for start‑ups and the power of creative that converts.
A 3D illustration of a pink bust with a fluffy, cloud-like white head and sparkling stars, set against bright red—perfect for a strategically-led branding studio focused on creative that converts.
Two cartoonish hands, one teal and one red, give each other a fist bump against a red background. Yellow lines surround the fists, capturing the energy of Creative that Converts—a nod to growth by design.
  • Commercial Design Thinking

    We create visuals that grab attention in aisles and feeds, transforming consumer psychology into commercial advantage.

  • Flexible Team Integration

    We adapt to your way of working—embedding within your marketing team or delivering from our London studio, scaling from everyday needs to transformative projects.

  • End-to-End Capability

    From packaging that jumps off shelves to websites that convert and campaigns that resonate, we ensure your brand shows up consistently across every touchpoint.

Our approach

Building distinctive FMCG brands has never been more challenging. We get it.

Between production constraints, retail requirements, and the relentless pressure to perform across physical and digital spaces, creating design that actually delivers gets complex fast. We’re here to bring clarity, creativity, and commercial impact to the process.

1

Strategic Immersion

We dive deep into your category, identifying the visual codes that matter and the opportunities to break through the noise.

2

Distinctive Design Development

We craft design systems that balance instant recognition with standout appeal, building assets that work across all consumer touchpoints.

3

Flawless Implementation

We deliver design that performs—whether working as an extension of your team or leading from our studio.

Trusted By Teams At

OUR DIGITAL EXPERTISE

The HubSpot logo features the word "HubSpot" in bold black font, with the "o" stylised as a central circle and three smaller circles—reflecting a network or hub-and-spoke design, ideal for a strategically‑led branding studio focussed on Growth by Design.

CRM CERTIFICATED

GOOGLE LOGO

PPC CERTIFICATED

The Meta logo features a black infinity symbol next to the word "Meta" in bold, modern black font on a white background—a nod to scalable growth strategies for start-ups and the power of performance marketing.

ADVERTISING CERTIFIED

FMCG Design Agency

Design shouldn’t just look good. It should work hard. Be Brave, Push the business further, challenge assumptions and add genuine value.

In FMCG, the gap between average and exceptional design isn’t subjective—it’s measured in sales figures and market share. At Middle Boop, we specialise in creating distinctive design that performs for consumer brands under pressure to deliver commercial results. Whether reimagining packaging that commands shelf presence, building digital experiences that connect physical and digital worlds, or creating campaign assets that drive trial—our approach combines commercial understanding with creative conviction.

Two business cards on a split orange and blue background; one card shows contact details for Paul Cooper from Connected, while the other, with a bold yellow “N” on purple, hints at scalable growth strategies for start‑ups and Growth by Design.

When you partner with us, you’ll gain:

  • A clear strategy that makes sense
  • Campaigns that actually deliver results
  • Regular optimisations delivering the best results for your budget
  • Expert guidance when you need it
  • More time to focus on what matters

The most successful FMCG brands don’t just look good—they’re designed to sell.

FAQs

Questions about working with Middle Boop? Here’s what you need to know.

The black Adidas logo with three diagonal stripes and the word "adidas" below it appears on a yellow background with rounded corners, embodying the impact of Creative that Converts.
We identify which category codes are essential for consumer understanding and which are simply conventions ready for disruption. Our sweet spot is knowing exactly where to break rules for maximum impact without losing shoppers.
Absolutely. We're experts at finding fresh creative territory while respecting established brand foundations—whether that means subtle evolution or more radical reinvention, depending on your commercial objectives.
We develop design systems specifically built for range architecture, ensuring individual variants stand out while strengthening overall brand presence. Our approach maintains consistency without sacrificing the distinct identity each product needs.
We design with both environmental impact and commercial reality in mind, finding solutions that reduce footprint without compromising shelf impact or operational feasibility.
We establish clear commercial metrics from the start—whether that's sales lift, market share growth, brand attribution, or digital engagement—and design specifically to drive those outcomes.
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