Adidas

adidas Creator Base – embracing World Cup fever for its biggest UK football activation

A blue Adidas football boot is centred on a teal background with “AGILITY” in bold, white letters and the Adidas logo at the bottom left—a striking creative that converts for performance marketing.

Launching the Adidas Creator Base, its most ambitious UK live experience, to engage London’s football-obsessed youth. adidas invited some of the best talent from the worlds of music, sport and entertainment to come through and strut their stuff. At the space, there were one-off workshops which allowed participants to get involved into the adidas creative process, where bespoke shirts, football cages, mini DIY-sneakers and more were all made as part of workshops held throughout the week, with everyone from England Women’s football players to Stormzy all heading down to join in the action.

Two panels: left panel with yellow background and red text reading "CREATIVITY IS THE ANSWER"; right panel with blue background showing the yellow Adidas logo and brand name. Orange border surrounds both panels, echoing Growth by Design.
A collage with bold geometric patterns in red, yellow, blue, black, and white features the Adidas logo at its centre. "CREATIVITY IS THE ANSWER" appears in red on a black background—reflecting scalable growth strategies for start‑ups.

Bringing together people from all across London in a space that celebrated the clash of football, culture and creativity, adidas laid on a specially designed and installed football pitch, a live music space with performances every night, a live radio broadcast space hosted by REPREZENT Radio, a World Cup screening room, a creator workshop and a EA Sports FIFA lounge. With all of this, adidas needed to ensure their heritage kits from previous world cups were celebrated and the new kits were showcased well at the events. We were brought on board to help them advertise the space through digital channels with the aim of creating a clear platform for the new kits.

A graphic with bold, geometric patterns in blue, yellow, red, black, and white, featuring the Adidas logo and “CREATIVITY IS THE ANSWER” in yellow on black—perfect inspiration for start-ups seeking Growth by Design or Creative that Converts.

We created a unique and modular design system built with a number of vibrant patterns that can be taken apart and adapted across multiple digital and print touchpoints. Each pattern in these designs were inspired by the patterns on the various Adidas jerseys for the World Cup squads who they were sponsoring. We wanted the design framework to be scalable and versatile for any of the other teams involved to be able to quickly build branded assets.

Sold out event for the entire week Massive Pr and growth for the event Strong cost efficiency (CPA: £5-15)

A collage of black and yellow geometric patterns features a yellow Adidas football boot, the Adidas logo, the slogan "UNLEASH SPEED," and a large letter "X" on a pink background—creative that converts for scalable growth strategies for start-ups.
Three Adidas posters on a brick wall, designed by a strategically‑led branding studio, feature football boots and bold text. "AGILITY," a boot with dynamic lines, and "UNLEASH SPEED" highlight scalable growth strategies for start-ups.
Two graphic panels on an orange background: left panel repeats “Master Control” in red on black; right panel shows an Adidas football boot in red, black, and white—reflecting the vision of a strategically-led branding studio shaping scalable growth strategies for start-ups.
A black, red, and white Adidas football boot is centred on a graphic background with geometric patterns and Adidas logos, echoing "MASTER CONTROL" in bold red—a visual that mirrors scalable growth strategies for start-ups seeking impact.